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Why a great website starts with great imagery…

Posted on: January 7th, 2015 by admin | No Comments
Why a great website starts with great imagery…

Why a great website starts with great imagery…

Why a great website starts with great imagery…

As much as we all loathe to admit it, let’s face it: appearance is everything.

 

Humans are visual creatures hence what others see has an undeniable impact on our success. Images transcend language and words and allow for a greater understanding of whatever is being discussed. Since first impressions are formed within seconds and since most of the information we consume and interpret is visual, quality design can make your site and your brand stick in the viewer’s mind as professional and credible. This article will discuss why we’re image based, how you can benefit from this knowledge and what constitutes as a well-designed site.

Why are we so Image Based?

 

Our minds react differently to visual stimuli because the human brain deciphers image elements instantly, while language is decoded in a linear, sequential manner taking more time to process. Studies tell us that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. “Seeing comes before words. The child looks and recognises before it can speak” (Berger, Ways of Seeing, 1972). So unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear.

How can we benefit?

 

A professional, modern looking website can immediately build trust and guide visitors to take action. When it comes to web copy, people rarely read a piece of content word for word. On the other hand, images stick with readers longer and are more likely to give you a greater return on your content investment. The design of a website is significant because it affects how quickly visitors can find what they are looking for. If navigating the website is difficult or frustrating, the visitor will leave and try on another site, resulting in a lost opportunity.  A good design will be easy to understand and navigate, helping potential customers find what they need and taking you one step closer to making a sale or getting in touch.

What Constitutes a Good Design?

 

Effective design should convey a message, tell a story, and allow anyone to understand what you’re talking about. Several factors such as consistency, colours, photos and simplicity all contribute to a well-designed site.

 

A great example of these factors all coming into play can be found at the Property Developer www.sheffielddevelopmentproperties.com. On the homepage, striking large, rotating simple, clear images convey a clear message as to what the company does. The clean lines guide the user through the content, almost like a book itself telling a story. The colourful, symbolic icons clearly convey and breakdown concepts. Everything is consistent to support the information and provide a summary of the information. All these factors contribute to how long a user stays on your site, hence the more chance you have of keeping their interest perked. Users will therefore feel more comfortable in their investment with your company.

Go Pro

 

Professional images capture authenticity. Photographs not only show the visitor what you offer, but can also make them want to act. People no longer just want to browse a website, they want to experience it. The food website www.hiddengemcafe.co.uk is full of quality, wholesome images of fresh food and natural ingredients. The tantalising photos and custom illustrations make one want to rush over and visit. A personal touch is the result which really speaks to the handmade aspect of the products. The simplicity and consistency of the images speaks to the quality of the product.

 

It’s simple: the more professional, compelling and enticing your site’s photography is, the more business you’ll conduct over time. We’re not just talking about pretty pictures, we’re talking about a way to visualise information in a simple way that makes sense to the client. Using good photography of your products and services will help you market to a much larger audience. Photos open your content up to a whole new audience through giving visitors the chance to share your imagery with friends and family. Bonus: shared images are basically free advertising. Professional photos can make your visitor understand your product or service more.

Stock Photography

 

The key to using stock photography is searching for unique and compelling images that are relevant to your brand and your message without looking cliché. Using the site www.lovethelot.co.uk as an example, we immediately recognise what the business does, based on the images alone. Depending on your budget you can choose to use all professional, all stock imagery or a mixture of both.

Team Photos Convey Culture and Consistency

 

Hiring a professional to take photos of your team in action will get you authentic results that will convey company culture and consistency. Your face is part of your brand, so a professional head shot will not only look flattering, but will also make your customer see you as more trustworthy, sincere, and well-practiced. These photos can also be used in places other than your website. You can use them all over your personal and professional social media accounts, such as LinkedIn and Facebook where profile pictures matter most.

 

If you are striving to be professional and knowledgeable in the workplace, then your website needs to reflect that. Using great design and quality photography is a necessity in this visual world. Great design should convey a message in an easy, simple way, transcend language barriers, provide a good summary of information, support and break down complex concepts, and take a fraction of a second to understand.

 

The next time you’re tempted to skimp on the professional graphic design, bear in mind that images go directly into long-term memory (words are processed by our short-term memory). They can be called upon when thinking about a particular business or company. Make sure your business conjures great images along with compelling content. Recognising the importance of visual communication for your site is key to your success.